Well, to start with, they smell like heaven. They're also made with floral debris and are completely free of chemicals. But most importantly, they are hand rolled by rural Indian women who have been empowered through work and education. We don't use glue or artificial ingredients in our Rajnigandha incense sticks—just natural materials that you can feel good about using in your home. These incense sticks burn for up to 30-35 mins and leave no trace of charcoal. Each pack has 40 sticks and a pretty wooden incense holder.