The Beginning
The seed of sustainability was sown when founder Karan Rastogi, a graduate from Warwick Business School (UK), came up with a unique idea to make religion sustainable. Seeing the floral debris consuming the Holy Ganges, our founder spent time researching eco-friendly processes to create best out of waste. This search led to the birth of HelpUsGreen. We launched our first 100% organic and handmade line of biofertilizers, thus began our journey of Green Design. We soon began producing lifestyle products, up-cycling monumental temple-waste in India and making sustainability accessible.
Where We Are Now
What emerged in 2015 as a vision, has now evolved into a self-sustaining social enterprise of over 50 eco-warriors. As of 2021, we collect over 2.5 tonnes of floral waste everyday and flowercycle it into lifestyle products like aromatic sticks, organic fertilizers and festive goods.
HelpUsGreen through the Pandemic
Presently, we are collecting flowers directly from farmers due to the ongoing Pandemic, as they do not have a market to sell. Additionally, we collaborated with the governments of Uttarakhand and Karnataka to facilitate online training to farmers about sustainable agricultural practices and generating income through them by creating products such as incense sticks, dyes, herbal Holi colours.
Our team powered through COVID by collaborating with one of the biggest incense manufacturers in India, ZedBlack. ZedBlack has a network of thirty-six company operated depots across India, with their products gracing the racks of +7,50,000 retail outlets via 3300 distributors. They have India’s largest range of Agarabatti & Dhoopbatti products with more than 1200 SKUs and exports to more than 29 countries. Under this contract, HelpUsGreen joined hands to ensure that the concept of making religion sustainable reaches the masses.
HelpUsGreen fosters Eco-Warriors who actively work towards shaping perceptions about floral waste. Through the pandemic, we pushed bounds by procuring flowers not only from religious grounds but also from weddings, political rally’s and most importantly, the farmers who drive the Indian economy.
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