Every year, India offers millions of flowers to the divine. They decorate temple steps, rest at the feet of idols, and pass through the hands of millions of devotees. But once their purpose is served, these sacred petals are often discarded—ending up in rivers, landfills, or garbage piles.
HelpUsGreen began with a question that transformed this story: What if sacred waste could be turned into something sacred again?
The Beginning: One Offering, A Thousand Possibilities
Our story begins with our co-founder, Karan Rastogi. While witnessing the immense waste created by discarded temple flowers, Karan saw something most people didn’t: potential. These flowers—once part of spiritual rituals—were being thrown away, polluting rivers and harming the environment.
This wasn’t just a waste. It was a sacred waste.
Karan’s idea was simple: reclaim these offerings and give them a second life. And so, HelpUsGreen was born—to transform floral waste into handcrafted incense products that reconnect us with the rituals they came from. Today, our incense cones, sticks, and curated Diwali hampers are part of homes, hearts, and pujas across the country.
The Hands Behind the Fragrance
Each incense stick carries a story. And behind that story is a pair of skilled hands.
The women who make our incense come from underserved communities, many of whom had limited or no employment opportunities. Today, they hand-roll every stick with care, intention, and a sense of pride.
By creating sustainable livelihoods through flower recycling, HelpUsGreen empowers these women to support their families, gain financial independence, and participate in something truly meaningful.
This Diwali, every box of incense isn’t just a product—it’s a small act of transformation, made possible by purpose and people.
From Sacred Waste to Sacred Fragrance
Here’s how our rejuvenating incense comes to life:
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Collection – We collect discarded flowers from temples every day.
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Cleaning & Sorting – The flowers are cleaned and carefully separated, ensuring no synthetic material enters the process.
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Drying & Processing – They’re sun-dried and crushed into a fragrant powder base.
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Rolling & Packaging – With natural binders and oils, the mix is hand-rolled into sticks or cones, then packed sustainably.
Each product you light during Diwali Puja 2025 has passed through a full circle—from prayer, to waste, and back to purpose.
More Than a Gift: A Gesture of Meaning
When it comes to gifts for Deepawali, there’s no shortage of choices—sweets, chocolates, dry fruits, gadgets. But how many of them tell a story?
Our Diwali hampers aren’t just festive—they’re thoughtful. Each hamper is filled with products made from repurposed temple flowers, sustainably packed, and perfect for those who value both tradition and intention.
Whether it’s a fragrant bundle of incense sticks or a complete wellness set, these gifts for Deepawali speak louder than wrapping paper ever could.
Diwali Puja 2025: Bring Meaning Back to Rituals
Diwali Puja 2025 is more than just a date—it’s a moment of connection. With light. With loved ones. And with your values.
When you light our incense, you're inviting in more than fragrance. You're welcoming the efforts of women artisans, the rebirth of discarded flowers, and a cleaner, greener way to celebrate.
Instead of simply going through the motions this year, bring deeper meaning to your rituals. Let your celebration reflect who you are—hopeful, conscious, rooted.
Top 3 Diwali Gift Ideas That Give Back
Looking for thoughtful Diwali gift ideas? Top 3 Things Customers Love About Our Diwali Hampers
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They feel meaningful – Each hamper carries a story of transformation, turning sacred floral waste into purposeful gifts.
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They smell divine – The rejuvenating incense sticks and cones create a calming, festive atmosphere without overpowering the senses.
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They make gifting easy – Thoughtfully packed, eco-friendly, and ready to gift—no extra wrapping or second-guessing needed.
These aren’t just Diwali gift ideas—they’re small symbols of change.
Celebrate with Purpose
This Diwali, your rituals can do more than light up your home. They can uplift someone’s livelihood. Clean a river. Honor a flower’s journey from offering to rebirth.
At HelpUsGreen, we don’t just sell incense. We bring worship full circle.
So when you light a stick this festive season, remember: it’s more than fragrance. It’s the scent of a story worth telling.
