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Preserving the Ganges through Livelihoods


INPUT

ASSUMPTIONS OUTPUT ASSUMPTIONS OUTCOME ASSUMPTIONS IMPACT
Flowers picked up from temples & mosques 1.Temples permissions to pick flowers
2.Human resource and logistics availability
Weight of flowers converted to flowercycled® products 1. Flowers dumped in river Ganges in significant amount
2. Flowers leave significant pesticide residue
1. Reduced flowers dumping in the Ganges.
2. Reduced Arsenic /Lead /cadmium leaching in the ground & river water
Other types of river dumping does not increase Cleaner Ganges
Employing & training women 1. Women willing to work
2. Appropriate training
Number of Women employed Steady growth of business and continued employment opportunities 1. Predictable income for the women
2. Healthier, disease-free, lives
Change in societal behaviors/ perspectives Increased social Inclusion and dignified lives
Phool® Vermicompost 1. Market reach
2. Legal compliances for manufacturing
Number of Mitti® fertilizers cans sold 1. High product uptake in market; repeat purchases
2. Product is competitive
Increased usage of clean fertilizer Reduced usage of chemical based fertilizers Cleaner soil and ground water
Phool® Incense 1. Market reach
2. Legal compliances for manufacturing
Number of Incense packs sold 1. High product uptake in market; repeat purchases
2. Product is competitive
1. Increased usage of charcoal-free incense
2. Reduced usage of carcinogenics coal based incense
1. Coal based incense smoke is a significant cause of respiratory illness
2. No significant rise in other air pollutants
Reduced respiratory illnesses
Florafloam® 1. Market reach
2. Legal compliances for manufacturing
Volume of Florafoam® sold 1. High product uptake in market; repeat purchases 2. Product is competitive 1. Expansion of marked for biodegradable Styrofoam
2. Reduced usage of petroleum based packaging
Petroleum based Styrofoam contributes to significant global pollution Reduced landfills
Articles/forums/ talks 1. Requests to produce content
2. Connections with publications
Number of people reached High-quality, engaging content Increased awareness around detrimental impact of temple-flower dumping People start using less/no flowers

 

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June 12, 2018 by Ankit Agarwal